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Ferrari and Porsche are the most profitable car manufacturers in 2024 based on profit per vehicle and operating margins. Ferrari reported an operating profit of €1.88 billion on €6.68 billion in revenue, achieving a remarkable 28% operating margin and earning an average of €136,671 per car delivered, a 16% increase from 2023. Porsche followed closely with €7.28 billion in operating profit on €40.53 billion in turnover, maintaining an 18% operating margin, the second-highest in the industry. Mercedes-Benz, BMW, and Tesla lead in profitability per car among mass-market automakers, with all three exceeding €50,000 in average profit per vehicle for the first half of 2024. Despite lower sales volumes, these brands benefit from premium pricing and strong brand value. Suzuki also stood out with a 10.3% operating margin, the largest improvement among the 30 major automakers analyzed, making it the third most profitable globally despite selling affordable vehicles.